#performance
123 articles · page 1 of 11
How Much Is a Marketing Agency Worth? How Delivery Systems Change Your Multiple
How delivery systems and founder dependence change an agency’s valuation multiple; focus on shared client context, margins, and verifiable proof.
What Is a Good Revenue per Employee for a Marketing Agency?
AGI per FTE matters: $150–200k is healthy, $200–300k strong. Exclude pass-throughs and check utilization, margins, and workflow before hiring.
What Is Portable Delivery Intelligence? A Plain Guide for Agency Owners
Keep one agency-owned client record across AI tools to cut rework, enforce approvals, and scale account capacity.
How Many Clients Can an Account Manager Handle? Why 4 to 8 Is the Old Answer
Set client limits by measured hours, workload, and approvals. Track one month, keep a 15-20% buffer, and pilot AI with client context.
How to Install a Growth OS in 30 Days Without Killing Momentum
Install a lightweight Growth OS in 30 days: 1 objective, 5–8 KPIs, named owners, weekly reviews, and an experiment tracker.
Killing Manual Reporting Forever: The 4-Layer Stack We Deploy
Replace spreadsheet churn with a 4-layer reporting stack: ingest data, define KPIs, build dashboards, and enforce approval.
Agency P&L Transparency: What a $15K/mo Retainer Actually Costs to Deliver
Clear P&L breakdown of a $15K/month retainer—how hours, labor, tools, meetings and overhead erode margin and how to stop it.
Growth OS vs Marketing Playbook: The 3 Structural Differences That Matter
Explains why a Growth OS, not a static playbook, wins: running weekly experiment queues, shared decision rules, and KPI feedback loops.
3 Negative Keyword Moves That Cut Wasted Ad Spend This Week
Build shared negative lists, mine the last 7–14 days of search terms, and scope negatives to cut wasted PPC spend quickly.
The 15-Minute Weekly Agent Audit (Checklist Inside)
15-minute weekly audit for AI agents: review a 7-day sample, check quality, routing, latency, spend, and decide keep/optimize/replace.
Write a Definition of Done for Every Agent Before You Turn It On
An agent is only done when a verifiable business outcome, proof, approval, stop rules, and a human handoff are in place.
If Your AI Vendor Cannot Show You the Dashboard, Walk
Don't buy AI that won't show a live dashboard with your data—require lead scoring, ROI lift, holdouts, and CRM write-back.