#marketing
97 articles · page 2 of 9
McKinsey Says Advertising Is Moving From Attention to Action. Here Is What That Means at $2M a Year.
Judge ads by SQLs, pipeline and CAC payback — not clicks; tie ad platforms to CRM and test incrementality.
We Rebuilt a Google Ads Account With an Agent Doing the Grunt Work. CPL Dropped. Here Is How.
AI agent handled daily Google Ads cleanup with human approvals—CPL fell from $115 to $82 by cutting low-intent spend.
The Weekly Client Routine We Run Across 7 Retainers in Under 60 Minutes a Day
Manage seven retainer clients in under 60 minutes/day with a weekly routine—standardized reporting, batched replies, and a master task queue.
The 9-Email Webinar Sequence an Agent Now Sends for a Licensing Coach
Nine behavior-based emails that move webinar registrants through show-up, replay, and deadline follow-up into booked calls.
We Gave a Bakery a Product Feed Agent. Here Is the 30-Day Report.
15-minute feed sync, GTIN fixes, and title rewrites cut feed errors 85%, slashed weekly labor, and doubled ROAS in 30 days.
The $40,000 Mistake Hiding in Your "Set It and Forget It" Automation
Small lead-routing, sync, and AI workflow errors can quietly drain revenue—audit data, trim logic, and assign owners to stop leaks.
The Old Way: Visual Workflow Builders. The New Way: Describe It in English. It Ships. Search Engine Land What That Means for Your Marketing Stack.
Move marketing from brittle visual workflows to plain-English AI agents that build, adapt, and maintain automations in minutes.
AI Doesn't Pick the Best Content. It Picks the Most Authoritative Source. Here's the Difference.
AI favors verifiable brands over well-written pages—build entity authority, schema, and third-party signals to earn citations.
How Reddit Became the Most Valuable Dataset on the Internet - And What That Means for Your Content
Use Reddit threads to capture buyer language, objections, and high-intent queries to improve SEO, messaging, and lead quality.
Data Is the Distribution. Distribution Is the Survival.
How first-party usage, workflow, revenue, and AI interaction data drive acquisition, retention, and account expansion.
SEO Became the Training Data. The Brands Winning AI Are the Same Ones Winning Organic. Thinkster
AI answers mostly cite brands that already rank—use topic clusters, extractable content, schema, and consistent brand mentions to earn AI citations.
The New SEO Isn't About Pages. It's About Ecosystems.
Shift from page-level SEO to interconnected content hubs that boost topical authority, traffic, and AI visibility.