marketing technology
96 articles · page 1 of 8
How Much Is a Marketing Agency Worth? How Delivery Systems Change Your Multiple
How delivery systems and founder dependence change an agency’s valuation multiple; focus on shared client context, margins, and verifiable proof.
What Is Context Engineering? A Guide for Marketing Agencies
How agencies can build and maintain reusable client context packs to improve AI output, reduce rework, and scale capacity.
Agency Client Onboarding Process: Capture Client Context Once, Use It Everywhere
Use one approved client record to power briefs, handoffs, and AI tasks—reduce rework, speed approvals, and scale account capacity.
Context Re-Pasting: The Hidden Hours Your Agency Loses to AI Every Month
Track hours lost to re-pasting client context and recover capacity with shared client packs, named owners, and cross-tool delivery rules.
Claude Projects vs ChatGPT Projects for Agencies: Which Holds Client Context Better?
Compare Claude and ChatGPT Projects for how well they apply updated client briefs, reuse context, and reduce re-briefing and review time.
How Do Marketing Agencies Use AI in Client Work Without Losing Context?
A practical workflow—client context packs, briefs, and QA gates—to use AI in agency work without losing accuracy or brand voice.
What Is a Good Revenue per Employee for a Marketing Agency?
AGI per FTE matters: $150–200k is healthy, $200–300k strong. Exclude pass-throughs and check utilization, margins, and workflow before hiring.
How to Scale a Marketing Agency Without Hiring
Cut client coordination, store approved client context, and automate handoffs to grow client load without hiring.
What Is Portable Delivery Intelligence? A Plain Guide for Agency Owners
Keep one agency-owned client record across AI tools to cut rework, enforce approvals, and scale account capacity.
How Many Clients Can an Account Manager Handle? Why 4 to 8 Is the Old Answer
Set client limits by measured hours, workload, and approvals. Track one month, keep a 15-20% buffer, and pilot AI with client context.
What Actually Replaces a $220K VP of Marketing at a $7M SaaS
Replace a $220K VP with a fractional marketing leader, a demand-gen manager, focused specialists, and a compact tool stack to run growth efficiently.
When to Hire, When to Fractional, When to Automate (Decision Tree)
A 3-question decision tree to pick full-time hires, fractional experts, or automation—based on cost, risk, and ownership.