How agencies carry more client accounts without hiring
Definition
Agency capacity is how many client accounts each account manager can run before quality slips. Most cap at 4 to 8. AGL's target with Portable Delivery Intelligence installed is 18 to 25.
Most agencies hit a ceiling before they run out of demand. Every new client adds briefs, approvals and fixes. So the team hires, margins drop and the owner gets pulled back into delivery. This hub covers why the ceiling exists and how to raise it with the team you have.
Who it is for
Agency owners at $2M to $10M with recurring services, 15 or more active clients and AI already in client work.
How a software company grew an agency inside it
How Henry replaced a 25-person team with AI
Stop copy-pasting between AI tools
25 people, less profitRelated pages
From the blog
- Utilization Is the Wrong Metric. Track Accounts Per Person.
- Agency Capacity Planning: The 1-Page Pre-Install Sheet
- The Approval Loop: QA AI Client Work Without Redoing It
- Client Context Docs: What to Put In So AI Stops Guessing
- Hire, White-Label, or Install? 3 Ways to Add Agency Capacity
- How Many Clients Can One Account Manager Handle?