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    Agency capacity

    How Henry replaced a 25-person team with AI

    Henry's agency had 25 people across copy, design, integrations and ads. Scaling made it less profitable. He documented each job and replaced the team with AI.

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    Transcript

    You sold your company or what's happening I bought Agile out from a software company I co-founded Okay and then a PE firm called IQ Deal Flow saw I was productizing a lot in the marketing world 'cause my first case study was when I had my marketing agency there was 25 people on there it was anything from copywriters designers integration specialists ad managers name your thing And the more I was scaling the agency bigger pain in the ass it was becoming and way less profitable So I was able to document it and replace that entire team with AI and then that opened up a few different opportunities for what I was building at Agile