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    Agency capacity

    How a software company grew an agency inside it

    Clients of Henry's software company kept asking for done-for-you marketing. He ran that agency alongside the software, then bought the agency out around 2023 to 2024.

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    Transcript

    we had a book of business where worked as a chief revenue officer chief marketing officer pseudo digital marketing agency that was built in parallel to the software company because people were asking for white glove marketing services that I ran and my partner was doing the software development on the tech side And right around 2023 2024 I bought the book of business the agency business out