Shared document
How it works: Paste the current brief into each chat.
Best for: A small team with simple work.
Where it breaks: Copies drift and old rules stay in use.
Agencies can share client context with documents, tool projects, knowledge bases, automations, PM tools or Portable Delivery Intelligence. The right choice depends on where the work happens and how often the client rules change.
How it works: Paste the current brief into each chat.
Best for: A small team with simple work.
Where it breaks: Copies drift and old rules stay in use.
How it works: Use Claude Projects, ChatGPT Projects or Gems for each client.
Best for: Work that stays inside 1 AI tool.
Where it breaks: The context does not follow work into other tools.
How it works: Store the client brief in a shared knowledge base.
Best for: Teams that need a clear document source.
Where it breaks: People and AI tools still have to find and load the right page.
How it works: Use automations to inject context into a workflow.
Best for: Stable steps that move data between tools.
Where it breaks: The automation moves context. It does not keep strategy current.
How it works: Keep tasks, documents and AI help in 1 workspace.
Best for: Work that stays inside the PM tool.
Where it breaks: Context can stop at the edge of that workspace.
How it works: Keep strategy, rules, priorities and approvals in 1 source for every tool and teammate.
Best for: Agencies with many accounts and many tools.
Where it breaks: It is not needed when the current system already carries context well.
Read about Portable Delivery Intelligence. Then review the agency capacity model.
A shared document is the simplest start. It works until copies drift or the team has to load it into many tools.
Yes. They can hold context inside that tool. They do not carry it across every other tool and teammate.
They can inject context into a defined workflow. They do not decide which strategy or approval is current.
It fits when client context must stay current across several tools, teammates and approval steps.