AI delivery
What are the best MCP servers and connectors for marketing agencies?
MCP connectors let an AI assistant read and act on your tools. For agencies, the useful ones connect client files, the task board, the CRM and team chat, plus 1 that holds each client's context. Start read-only, add a human approval step, then allow writes.
What MCP is. Model Context Protocol is an open standard. It lets assistants like Claude and ChatGPT call tools and read data through a connector, instead of you pasting it in.
The connectors that matter for agencies.
- Files: Google Drive or similar, so the assistant reads briefs and brand docs.
- Tasks: your project board, so it knows owners and due dates.
- CRM: so it knows the account history.
- Team chat: so it can draft updates where the team works.
- Client context: 1 source of truth per client that every assistant reads first.
Roll out in 3 steps.
- Week 1: read-only connectors only.
- Week 2: drafts only. A person approves every send.
- Week 3: allow writes for low-risk actions, like tagging or task updates.
A free one to try. AGL publishes a free connector, AGL Agency Capacity, at https://connect.agilegrowthlabs.com/capacity. It runs capacity math, returns cited benchmarks, a client context file template and an 8-check approval list. No login.
FAQ
- Are MCP connectors safe for client data?
- They can be. Start read-only, limit each connector to what it needs, and keep a human approval step before anything is sent or changed.
- Do MCP connectors work in ChatGPT and Claude?
- Both support remote MCP connectors. Check each tool's current settings for how to add one.
- What is the AGL Agency Capacity connector?
- A free MCP connector for agency capacity math, benchmarks, a client context template and an approval checklist. No login and no personal data.